The Zuffa Boxing Era, What to Expect
By Eddie Sanchez
The January 23 launch of Zuffa Boxing’s new promotional lineup of fighters starting a union with Paramount+ will occur at the UFC Apex, a venue within UFC’s headquarters that often hosts UFC Fight Night cards.
Fighters have yet to be formally announced, though candidates include ranked 154 lb fighter Callum Walsh, former 140 lb champion Jose “Rayo” Valenzuela, and 130 lb prospect, Justin Viloria.
Zuffa, headed by Dana White and TKO executive Nick Khan, have launched a lobbying push seeking to have Congress alter existing federal regulations aimed at curbing promoter manipulation of fighters, including disclosures revealing what given events generate financially.
Zuffa also seeks to rank its own fighters and award its own title belts in at least eight weight classes, with White saying he does not intend to work with the four sanctioning bodies or rival promoters.
Given that we are just over two weeks away from this fight card, it will be interesting to see who makes up the billing, and what kind of product they produce.
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