UFC & Bud Light Rekindle to Score Record Partnership Deal
By Eddie Sanchez
The UFC has officially rekindled its partnership with Anheuser-Busch, marking Bud Light the official beer of the UFC. Bud Light is set to regain its status as the promotion’s official beer, in what sources are calling the most substantial sponsorship deal in UFC history. Although specific terms of the contract have not been disclosed, the multiyear agreement will kick off on January 1, 2024 and is rumored to be worth more than $100 million dollars.
This partnership revival follows the UFC’s merger with the WWE under the parent company Endeavor, resulting in the formation of the publicly traded entity TKO. Notably, the UFC and Anheuser-Busch had a long-standing relationship that dated back over fifteen years until the UFC’s 2017 deal with Modelo.
Dana White expressed his enthusiasm for rekindling the connection with Anheuser-Busch and Bud Light, emphasizing the alignment of core values and shared vision. White anticipates a bright future for this renewed partnership, with plans to incorporate Bud Light’s branding prominently within the Octagon, extending across Dana White’s Contender Series, broadcasts, and various social media platforms.
As the UFC and Anheuser-Busch rejoin forces, fight fans can look forward to an exciting era to enhance the UFC experience. Given the UFC’s reputation for creating first-class broadcast experiences, Bud Light determined that the ir partnership with the UFC will be a hit.
